Prior to joining Rackspace as a Solution Director Rhys was the Technology Director for start-up digital transformation business Notbinary where he was responsible for establishing their Robotic Process Automation (RPA) practice which was focused on deploying the technology into the Public Sector to automate and augment human based process to improve service delivery to citizens. Between 2012 and 2017 Rhys was the CTO and co-founder of software start-up Fedr8 which was originally started as a cloud consultancy but pivoted in 2014 to a software company developing a artificial intelligence solution to accelerate the modernisation of applications to cloud native enabling faster migration and adoption of cloud with large enterprise businesses. Fedr8 and its software product Green Rain were recognised by Gartner in 2016 as a Cool Vendor in Cloud Computing. Prior to founding Fedr8 Rhys was the Chief Technology Officer for SCH Group. Whilst working for SCH Group Rhys worked with the world’s largest IT vendors and many of the UK’s largest companies. Working in both the operational side of the business to develop go-to-market strategies and the customer facing side of the business to help customers align technology with business strategy he has a broad outlook on the IT sector that has a strong technical grounding matched with a commercial awareness allowing him to develop the solutions that deliver real business benefits. In October 2009 Rhys was seconded to the government ICT strategy team as part of their industry engagement to help define the new Government ICT Strategy. As a result of working on the strategy Rhys developed a new strategy for the delivery of services to the UK Public Sector this resulted in the development of the SCC G-Cloud propositions and delivery of the UK’s first Pan-Government Accredited G-Cloud platform. Having over 20 years’ experience in the IT industry Rhys has worked with all of the major vendors, across all sectors, delivering IT solutions that meet the business needs of customers. At a time when the innovation and the pace of development is accelerating this is the most exciting time in his career, he is focused on delivering disruptive technology that will have a significant impact on the market.